The main rivalry from the Raw brand is between John Cena and Randy Orton over their vying for the WWE Championship; at SummerSlam, Orton had retained the title in a controversial fashion that saw him intentionally get disqualified before ultimately retaining the title; WWE owner, Vince McMahon, announced a rematch at Breaking Point; an "I Quit" match which was won by Cena.The following night onRaw, Orton received a rematch for the title from the night's guest matchmaker Trish Stratus at Hell in a Cell in the eponymous match.
The main rivalry from the SmackDown brand is between the World Heavyweight Champion CM Punk and The Undertaker. At Breaking Point, the two faced off in a submission match. Despite Undertaker successfully forcing Punk to submit with his Hell's Gate submission hold, SmackDown general manager Theodore Long declared that the hold had been banned "a long time ago" by Vickie Guerrero and restarted the match. Reminiscent of the Montreal Screwjob, Punk later locked in his Anaconda vise hold and despite Undertaker never submitting, Punk was declared the winner when referee Scott Armstrong called for the bell to be rang. On the September 18 edition of SmackDown, Undertaker kidnapped Long inside his limousine. Released from a casket a week later, a startled Long announced a reversal on the Hell's Gate ban and that a rematch between the two will take place at the event in a Hell in a Cell match.
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